Are natural ingredients better? Not necessarily. It is certainly absurd to say that everything synthetic is bad while all things natural are good. The current trend towards the use of natural ingredients is part of the modern spiritual urge to return to nature. It is a reaction against over mechanization and the dehumanizing aspects of contemporary society. It is also a very clever marketing strategy with a direct appeal to people’s emotions. In fact, synthetic materials are Often purer than natural ones because of the controlled conditions of manufacture. Urea, for example, is often used in skin care preparations. It can be produced either from natural gas, or by extracting it from urine. The end result is exactly the same with the same molecular structure and the same substance.
If manufacturers had to rely completely on natural material they could never cope with the high demand for cosmetics. The supply of natural materials is at the mercy of the weather. They use up an uneconomical amount of labour resources because of the preparation required. Another point to bear in mind is that if manufacturers were to use only natural materials, the resources of nature would soon be exhausted. During pregnancy you want to enhance the new glow in order to focus attention on your face and not on the bulge. But don’t overdo it. A natural make-up is best at this time (you may look younger anyway as the cheeks plump out): anything startling or outrageous can look absurd.
Choose a foundation that matches your natural skin colour, taking the tone from your neck. This may seem a little pale, but a blusher should give colour, not foundation. Use the back of your hand as a palette (so that you don’t put too much on at once) and with your fingertips or a sponge apply the foundation to your face in sections, starting with the cheeks and forehead. Stroke downwards in the direction of the hairs of the face or you will tend to get a matted look. Stipple a little extra foundation over broken veins or blemishes – a natural took is achieved by applying many thin layers rather than one thick one.
Use an eye stick or under-eye cover cream in a lighter shade than your foundation to conceal any dark shadows under the eyes. Again warm and thin it on the back of the hand first. Don’t rub the stick under your eye or it will drag the delicate skin.
If you like to wear a blusher,* powder is easier to use than a cream or gel. A pinky tone will look most natural, particularly if you have a high colour or broken veins, since it won’t clash with pink cheeks or a sudden flush. Fill the blusher brush with powder, tapping off the excess. Smile, and apply to the cheekbones just below the middle of the eye and outwards towards the hairline.
Use a translucent loose powder to set your make-up – it needn’t look powdery and does help make-up last longer. Don’t use a coloured powder on top of a coloured foundation: as your face warms up oils are released that may cause the two colour pigments to react on one another and change and you could end up with an orange face. Shake some powder onto a wad of cotton wool and press onto the skin. Do not scrub and scrape or your carefully placed make-up will be moved. Turn the cotton wool over and flick any excess powder off the face.
Bright hard colours will kill the colour of your eyes and their natural sparkle, so choose soft sludgy browns, greys, and mauves to set them off. Blue and green are hard colours but their effect is softened if used in conjunction with brown, grey or mauve.
Apply eyeshadow all over the eye area from I-ashes to eyebrow, but fade it out towards the eyebrow and blend well at the edges.
To give extra sparkle to your eyes, take a white frosty shadow and draw an upside down triangle on the centre of the lid, and then outline with a V the innermost corner of each eye. If your lashes are very fair you may find it useful to have them dyed regularly, so that the roots always look dark. Otherwise you can emphasise them by drawing a very fine line right at the base of the upper lashes with dark liner, carefully using the edge of the brush.
To achieve a natural silky look to the eyelashes, apply several thin coats of mascara and always wipe the brush on a tissue first to blot off any excess mascara that would clog up the lashes.
Choose soft lip colours to go with your clothes. Glossy colours accentuate small lips, use flatter colours for large lips. Lines drawn round the lips first with a brush will help to define the shape of the mouth, or outline the to lip only with a white frosty shadow (the one used for your eyes).